If the deal is too good to be true it probably is...

Not a day goes by where we get a request to match the price of an online vendor. Depending on the vendor we are sometimes able to match the price. There are legitimate stores like, Amazon, B&H, Adorama, Ritz etc. Then we have the "Rip Off" stores. The camera stores who sell products for half (or less ) of what we sell an item for. I won't name any names because I think that's slander but I will point you to this blog article in which this customer explains what happened to him when he dealt with an unscrupulous online vendor.

Abusive Bait and Switch Camera Store by Thomas Hawk

Mr. HAwk's article also references a PC World article called "Camera Confidential" which talks about the same subject.

Read these stories and don't get ripped off. And remember we do match legitimate advertised prices both local and on the web.